How Benjamin Moore Shopify Stores Are Powered by Magical Apps

A quick explanation of the Shopify apps that power your Benjamin Moore website.

The turnkey websites we build and support for Benjamin Moore retailers are powered by the Shopify platform. Shopify makes it easy for stores to display and sell a large range of Benjamin Moore paints, colors, and sundries online.

While Shopify includes many powerful features, some capabilities are not available natively. That’s where Magical Apps comes in, our suite of Shopify apps developed and managed by Beam Local.

Each Benjamin Moore store site includes a few Shopify apps that extend what Shopify can do out of the box, such advanced color selection, environmental fee collection, and more.

What Magical Apps Are Installed on Your Site

You might see some of these listed on your Shopify monthly bill, however, the cost of these apps is already included in your Beam Local website package, so there’s no additional fee required.

All of these apps come with full support from our team.

Here are the apps currently installed on most Benjamin Moore store websites:

Color Variants App

Allows customers to select colors from the full Benjamin Moore Color Library on product pages (colour picker).

Related Products App

Displays related products and product families directly on each product page, helping customers explore more options.

Magical Fees

Magical Fees adds required environmental handling fees on paint and other regulated products. Learn More.

Magical Sitemap App

Magical XML/HTML Sitemap creates an HTML sitemap that improves accessibility and SEO performance. Learn More.

Magical Notification Messages App

Displays custom on-page messages like “Please note: Screen colors may differ from actual colors.” This makes important information more visible to customers.

Why We Install These Apps

We install and manage these apps to deliver high-performing, easy-to-maintain websites for Benjamin Moore retailers. Magical Apps ensure your site looks great, runs smoothly, and provides the best possible experience for your customers, all with unlimited support from the Beam Local team.